Marketing PPT Summary

1. What Marketing Means at machinemonitor®

   • Manage all external channels: website, emails, YouTube, LinkedIn.

   • Focus on high-quality, targeted content with a sales CTA.

   • Maintain internal communications (newsletter, safety, HR, finance messages).

   • Optimise systems: Zoho, AI, automation.

   • Build social proof: testimonials, case studies, white papers.

   • Support all regions and HQ; maintain brand consistency.

   • Create and maintain product collateral and campaigns.

   • Key principle: relationship-driven, high-value niche marketing.
     Marketing PPT Strategy

   2. 12-Month Channel Performance

   (YouTube, LinkedIn and Website statistics show steady growth, increased engagement, and strong alignment between technical content and audience interest.)
   Marketing PPT Strategy

   3. Key External Marketing Activity in 2025

   • Machines Conference campaign:

     • Expanded beyond email to YouTube + LinkedIn + full post-event communications.

   • OptMonitor® brand rebuild (web, LinkedIn, YT).

   • Posts and marketing support across all regions.

   • Zoho shift, setup and training.
     Marketing PPT Strategy

   4. Internal Communications

   • A full year of the internal newsletter.

   • Support for safety, HR, finance, and internal culture.

   • Increased visibility of projects and wins.

   • Sharing usage tips and internal hacks.
     Marketing PPT Strategy

   5. Marketing Plan for 2026

   A. Website becomes the Single Source of Truth

   • Website first, brochures second (brochures derive from the site).

   • Product pages become complete containers:

     • Definitions, diagrams, FAQs, videos, downloads.

   • Ensures consistent messaging across all regions.

   • Supports stronger AIO (AI Optimisation) vs traditional SEO.

   • Enables future automation and internal AI agent.
     Marketing PPT Strategy

   B. SEO vs AI

   • SEO = keywords + Google ranking.

   • AI = structured, consistent content AI reads like a technical manual.

   • Clear product definitions = essential for AI discovery and future customer queries.
     Marketing PPT Strategy

   6. Internal AI Agent (Succession & Training)

   • Turn company expertise into structured knowledge.

   • Use cases: proposals, customer questions, staff training, comparisons.

   • Requires consistent language, clean definitions, and cyber-safe inputs.

   • Source data: learning reports, emails, transcripts, case studies.
     Marketing PPT Strategy

   7. Proactive Marketing: Webinars, Presentations & Events

   • Scheduled webinars become tentpole campaigns:

     • Promote, then repurpose content into posts, videos, articles.

   • Speaking engagements leveraged for visibility.

   • Expert interviews (internal or external) used as marketing content.
     Marketing PPT Strategy

   8. Framework for 2026

   • Complete website expansion; rebuild all product/industry pages.

   • Website as the central container → brochures, decks, and sales material come from it.

   • Full collateral suite rebuilt and rehomed into Zoho + online library.

   • Develop a library of marketing case studies + white paper scenarios.

   • Continue growing YouTube and maintaining LinkedIn presence.

   • Promote the Machines & HV Assets Conference.

   • Deep Zoho usage and automations to support marketing + BD.
     Marketing PPT Strategy

   9. Summary

   • Website = single source of truth.

   • Product pages = complete containers for all collateral.

   • Technical depth wins across all channels (YT, LinkedIn, web).

   • 2026 priorities:

     • Website expansion

     • Rebuilt collateral

     • Webinars & conferences

     • Case studies / white papers

     • Machines Conference promotion

     • Zoho + AI sophistication