machinemonitor Strategy 2025

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“Companies delivering productivity enhancing technologies,
or labour outsourcing solutions stand to thrive
as demographic pressures intensify”.

Stephen Arnold, Founder and CIO, Aoris Investment Management

Agenda

DAY 1 - Tuesday 25 November

Welcome

Jon intro, outline desired outcomes for the 2-day workshop.

Framing the theme Building on Growth & Strengthening Culture.

  • Quick review of 2024 objectives vs actual outcomes.

  • Reflect on 2024 intentions vs outcomes. What worked, stalled or evolved.

Download 2024 PPT

Review of 2024 and Hot Button issues

Review list & add anything to ‘Hot Button’ Issues as per the survey. Gather any other key operational challenges. Industry trends, competitor moves.

Hot Button Notes
Download Hot Buttons PPT

Regions - NSW - East

John B gives a region’s overview. Break through revenue ceiling, leverage what we’ve learned.

  • What’s working, what’s not working?

  • What do we have to do, as a team, to achieve our objectives?

  • How are we going to achieve growth in your region to meet the strategic plan?

Download NSW PPT
QLD Notes

OptMonitor

Products discussion

Download OptMonitor PPT
OptMonitor Notes
Strategy Notes

DAY 2 - Wednesday 26 November

QLD Notes

Safety / Training - Key Operations

Matt to facilitate ‘what do we need to do, or do differently to improve our safety record?

  • How do we ‘sustain & maintain’ our safety protocols.

Download Training PPT
Safety Notes

Breakouts - Group 1

Vikas Presented

Finish break-out group discussion as needed.

What to keep, what to toss for the new strategy

Consolidate the now / next / later priorities and 12-month success targets.

Breakout 1 Notes

Sergi TP

Products discussion

Download SERGI TP PPT
SERGI TP Notes

Marketing - Key Operations

Marketing Strategy, Digital transformation, AI opportunities etc. Irena 15-minute presentation and then discussion.

Download Marketing PPT
Marketing Notes

Breakouts - Group 3

Ben Presented

Finish break-out group discussion as needed.

What to keep, what to toss for the new strategy

Consolidate the now / next / later priorities and 12-month success targets.

Breakout 3 Notes

Action / Commitment Owner(s) Notes / Timing
Hire Business Development professional(s) Jon / Executive Team Identified as urgent priority
Document succession plans (Ron → Vikas; Lawrie → Jan) Rob / Lawrie / Jan / Vikas Begin immediately; review quarterly
Recruit senior technical hires (Cables, Switchgear) Rob / Craig Required to unlock growth in WA & QLD
Build 2026 market strategy with clear offerings Rob Draft within 4–6 weeks
Regional customer intel research (future needs & competitors) State Leads (Rob, Craig, Jan) Feed into 2026 strategy
Build structured Sales Plan Craig Includes channels, KPIs, reporting
Establish Sales KPIs & Zoho automation Irena + Toby + Managers Eg. 10 emails / 2 calls / 2 F2F per month
Protocol quote follow-up via Zoho TBC Needs automated notifications
Build technician pathway + hire technicians in each region State Leads 2026 onboarding requirement
Engineer returns to office to manage technician team TBC Links to capability uplift
Create training roadmap (skills matrix, competency sign-off) Matt + HR Build over quiet period
Build central training library (webinars, videos, procedures) Matt + Irena + Managers Access via intranet/SharePoint
Formalise onboarding beyond first 3 months HR + Managers + Matt Fix “loosey-goosey” stage
Monthly Strategy Review & OKRs Whole Executive Team Replace once-a-year strategy
Package services for asset managers (value-based offering) Engineering + Sales + Marketing Needed for contracts & repeatable revenue
Create case studies (Snowy Hydro, Rio Mongolia, others) Marketing + Engineering Monthly examples at Ops meeting
OptMonitor maintenance schedule + monthly traffic-light report Giacomo + Ops + Marketing Build into annual service agreements
OptMonitor customer webinar & testimonial Giacomo + Irena Record early adopter results
SERGI: Create circle of influence & standards discussions Lawrie Target REZ, GOCs, policy groups
Contact oil lab customers re SERGI WA Team + Oil Lab Start Q1
Lunch & Learns for SERGI Lawrie + Sales Ongoing BD activity
Monthly safety observations via Teams All Managers 2 per month per team
Near-miss & incident reporting training Matt + Safety Leads Fix 24-hour lag
Build internal communications structure (3 levels) Irena + Managers Internal / COO / External
Identify key customer personnel (old + renewables) All Regions Feed into sales plan
Add top-value jobs to newsletter + manager follow-up Irena + State Leads Monthly

Adam Van Dyck

Guest Speaker - The challenges of strategy implementation.

Download Strategy PPT

Agenda

HR - Key Operations

Cath to do a 15 min presentation of key areas and group discussion. Possibly discuss results of staff survey.

Retention, recruitment, succession, sales roles, graduate program.

What’s the story on the ground, staffing, growth plans, challenges, capacity, opportunities.

Coming soon

Regions - Qld / NT - East

Rob gives a region’s overview. Break through revenue ceiling, leverage what we’ve learned.

  • What’s working, what’s not working?

  • What do we have to do, as a team, to achieve our objectives?

  • How are we going to achieve growth in your region to meet the strategic plan?

Focus – cross regional support, synergies, capacity planning.

Download East PPT

Engineering Insights

  • Discussion led by frontline staff to understand how we leverage our technical and engineering skills.

  • How do we build on our company foundations and on our engineering insights?

  • Where is our business going? What does the future of engineering look like? How do we meet the challenge? Is our model right?

  • Discuss outstanding issues for us on-site and off-site jobs – equipment, processes, training, presenting at meetings etc.

Insights Notes

Breakouts - Group 2

Craig Presented

Finish break-out group discussion as needed.

What to keep, what to toss for the new strategy

Consolidate the now / next / later priorities and 12-month success targets.

Breakout 2 Notes

Financial & Growth Performance Review

Paul’s State of the Nation – FY25 results, FY26 YTD.
Review against last year’s slides, financial discussion re-growth

Coming soon

Regions - Qld / NT - West

Craig gives a region’s overview. Break through revenue ceiling, leverage what we’ve learned.

  • What’s working, what’s not working?

  • What do we have to do, as a team, to achieve our objectives?

  • How are we going to achieve growth in your region to meet the strategic plan?

Focus – cross regional support, synergies, capacity planning.

West Notes
Actions & final thoughts

Final Thoughts and Actions

Summary discussion and actions table

Gallery

Videos

Ron tells a story

Jon tells a story

Jon says

Our differentiation is :

  • We are your wingman for mission critical electrical assets throughout their life cycle - as we can:

  • Ensure least cost of ownership whilst maximising productivity

  • Provide diagnosis and prognosis in the field and often remotely (Mongolia example)

  • Assist you to make repair or replace calls

  • Assist to ensure the quality of the repair is correct and only what needs to be done is done

  • Ensure specifications for new or replacement machinery are correct

  • Inspect repairs and manufacture at requisite hold points

  • Oversee Factory Acceptance tests

  • Oversee commissioning and site acceptance tests

  • Ensure warranties are honoured by supporting owners when a claim is justified

  • We monitor and determine the state of asset health by combining AI driven data analytics with qualified engineering expertise and depth of experience. This synergistic combination adds the most value for our customers